Marketing-Cloud-Account-Engagement-Specialist Study Materials Review, Latest Marketing-Cloud-Account-Engagement-Specialist Exam Cost

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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Syllabus Topics:

Topic	Details
Topic 1	Lead Management: The capabilities of page actions, segmentation rule, and completion action are discussed in it. The topic also dives into the components and use cases of an automation rule. It also explains what a Score and Grade measures. Identification of the capabilities and use cases of custom redirects is also discussed in this topic.
Topic 2	Engagement Studio: Components of an engagement program are discussed in this topic. It also explains the process of updating an engagement program such as assets.
Topic 3	Email Marketing: It measures your knowledge of finding difference between an Email and an Email Template. The topic also points out different capabilities and use cases for email. You also encounter question about distinguishing between the metrics collected in Account Engagement email reporting.
Topic 4	Administration: It explains how to create, edit, and map fields. The topic also focuses on relationship between Account Engagement and Salesforce. Lastly, the topic discusses the capabilities of the Account Engagement Recycle Bin.
Topic 5	Account Engagement Forms, Form Handlers and Landing Pages: The topic focuses on interpretation metrics, use cases, and the capabilities of Account Engagement forms. Furthermore, the topic explains use cases and interpretation of reporting metrics for landing pages.

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Salesforce Marketing Cloud Account Engagement Specialist Sample Questions (Q226-Q231):

NEW QUESTION # 226
What are the key technical items required to set up during implementation?

A. Email Authentication
B. Tracking Code
C. Using Custom Fonts
D. CNAME
E. IP Whitelisting

Answer: A,B,D,E

Explanation:
The key technical items required to set up during implementation are tracking code, email authentication, CNAME and IP whitelisting. Tracking code enables Marketing Cloud Account Engagement to track visitor and prospect activity on your website. Email authentication improves the deliverability and reputation of your emails. CNAME or vanity alias provides a seamless transition for your prospects when visiting pages and forms that you host on your site and Marketing Cloud Account Engagement hosted campaign elements. IP whitelisting allows you to restrict access to Marketing Cloud Account Engagement based on IP addresses.

NEW QUESTION # 227
LenoxSoft has a Marketing Cloud Account Engagement form titled ''Request a Demo" on their external website.
Which Marketing Cloud Account Engagement report should they use to see how many views their form has received?

A. Landing Page report
B. Conversions Report
C. Form Report
D. Form Handler Report

Answer: C

Explanation:
Explanation
If LenoxSoft has a Marketing Cloud Account Engagement form titled "Request a Demo" on their external website, they should use the Form Report to see how many views their form has received (D). The Form Report shows the number of views, submissions, and conversions for each form created in Marketing Cloud Account Engagement. The Conversions Report (A) shows the number of prospects who converted from anonymous visitors to identified prospects. The Landing Page Report (B) shows the number of views, submissions, and conversions for each landing page created in Marketing Cloud Account Engagement. The Form Handler Report shows the number of submissions and conversions for each form handler created in Marketing Cloud Account Engagement. References: Account Engagement Campaign Reporting

NEW QUESTION # 228
A client wants to submit data to Marketing Cloud Account Engagement as well as their own database. What do you recommend they use?

A. A third party tool
B. Marketing Cloud Account Engagement API
C. This is not possible
D. Marketing Cloud Account Engagement form handlers
E. Data.com connector

Answer: D

Explanation:
A form handler is a feature that allows you to use your own forms to post your data to Marketing Cloud Account Engagement. A form handler is similar to a form, but instead of displaying the form on your website, you point your form to Marketing Cloud Account Engagement. This allows you to submit data to Marketing Cloud Account Engagement as well as your own database3. Form handlers are useful when you want to keep the look and feel of your existing forms, or when you want to capture data from multiple forms using one form handler

NEW QUESTION # 229
A prospect is permanently deleted from Marketing Cloud Account Engagement. That prospect then fills out a new Marketing Cloud Account Engagement form and submits their information.
What happens to the prospect?

A. No new prospect is created because the prospect had previously been permanently deleted.
B. An error message is displayed on the form preventing the prospect from submitting
C. A new prospect is created even though the prospect had previously been permanently deleted.
D. The submission of the form retrieves and restores the previously deleted prospect information including activities.

Answer: C

Explanation:
According to the Salesforce documentation, when a prospect is permanently deleted from Marketing Cloud Account Engagement, all the associated data and activities are also deleted and cannot be restored. However, if the prospect fills out a new Marketing Cloud Account Engagement form and submits their information, a new prospect record will be created with the same email address as the deleted one, but without any of the previous data and activities. The new prospect will have a new unique ID and will not be linked to the deleted one in any way. Reference: Salesforce documentation

NEW QUESTION # 230
A marketer performs the following actions:
* Creates a list and adds three prospects
* Deletes one of the three prospects to the Recycle Bin
* Deletes the list
What would happen as a result of these actions?

A. The list and the two remaining prospects are archived to the Recycle Bin.
B. The list is not deleted because it contains active prospects.
C. The list is archived to the Recycle Bin, but the two remaining prospects are not deleted.
D. The list is archived to the Recycle Bin and the deleted prospect is restored.

Answer: C

Explanation:
When a marketer deletes a list and a prospect from Marketing Cloud Account Engagement, the list is archived to the Recycle Bin, but the two remaining prospects are not deleted. The list can be restored from the Recycle Bin within 30 days, but the deleted prospect cannot be restored unless it is manually re-imported or re-created. The two remaining prospects are still active in Marketing Cloud Account Engagement and can be found in the All Prospects list or other lists they belong to. Option A is not correct because deleting a list does not restore a deleted prospect. Option B is not correct because a list can be deleted even if it contains active prospects. Option C is not correct because deleting a list does not delete the prospects in the list. Reference: Marketing Cloud Account Engagement Recycle Bin 101 - Salesforce Dani, Go Green with Marketing Cloud Account Engagement's Recycle Bin * Nebula Consulting

NEW QUESTION # 231
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Marketing-Cloud-Account-Engagement-Specialist Study Materials Review, Latest Marketing-Cloud-Account-Engagement-Specialist Exam Cost

Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Syllabus Topics:

Latest Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Cost, Related Marketing-Cloud-Account-Engagement-Specialist Exams

Salesforce Marketing Cloud Account Engagement Specialist Sample Questions (Q226-Q231):

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